Institutional Analysis

Where our film might appear:
During film research, we also looked at where general films may be shown, mostly looking at amateur films as they would be likely shown in different ways to professional films. It is important to consider in what ways the audience can view the film, when it is being produced, in order to increase the interest in the film and the profit it would make. The most common way of a film being watched is through cinema chains, such as Odeon, which had global branches, allowing the film to be seen by various people over the world. However an amateur film would probably be seen online as the people/companies making the film would either not have the interest or not afford to have their film shown in the cinema. The film could be uploaded on a website such as YouTube or daily motion for other people to view and comment on allowing the interest of the film to grow. Low budget films can be also shown on paid film services such as Sky Box Office and Netflix, or downloaded onto a mobile phone through this. Films being viewed in this way can occasionally cause issues as they may be being viewed illegally.